OUR DESIGN PROCESS IN DETAIL

How we work

We specialize in creating research-based architectural concepts that stand out — not only for their physical characteristics but because of the ideas at their core. Each project’s concept is tailored to its unique site and business context, creating an easily recognizable and memorable architectural piece. We believe that design is not the solution; design is the process.

Our design process has been continually refined over the years and serves as the backbone of every project we take on. It is a tool that significantly increases the chances of success. That is why we respect every step and never skip stages. Each stage lays the foundation for the next, allowing us to focus on clear objectives and avoid costly rework. With each stage, we refine the design — transforming a blurry idea into a tangible reality.

Do you think your idea is not ready to become a reality? No matter the stage of development, we can help you clarify your vision by guiding you through the design process, so you can feel secure about the journey we are about to begin together.

 

OUR DESIGN PROCESS

Our process is divided into three main stages: Understand, Explore & Define, and Materialize.

1. UNDERSTAND

The first stage is about getting to know your project’s goals and challenges. We work closely with you to gather the required data that will define your project’s characteristics, ensuring that no critical information is missing. Once everything is organized, we analyze it to uncover opportunities and challenges that are unique to your project. This step tests the project’s initial idea against real constraints and identifies any gaps with your actual goals. The result is clarity: well-informed priorities to guide everything that follows.

This stage produces a document we call the Analysis & Diagnostic. It contains essential information to start your project and provides a clearly defined set of goals and priorities that form the foundation of a strong strategy. Too often, projects skip this step — reducing the chances of success due to a lack of focus, precision, and complete information.

The Analysis & Diagnostic phase is a paid service, and its cost will be credited toward later phases if you decide to continue working with us. We believe this step is fundamental. It strengthens your ideas, reveals hidden issues, and helps the design team resolve them early — leading to long-lasting investments. And, as a bonus, you experience how we work before making larger commitments.

2. EXPLORE & DEFINE

This is the creative stage where your goals and ideas are transformed into architectural form. It is divided into three phases, each refining the design until it reaches the required level of detail.

  • Core Architectural Concept

    We begin by designing a concept that aligns your goals with the project’s priorities. This concept defines the stylistic, spatial, functional, and material directions. Once approved, it is reviewed with contractors and consultants to refine the idea early, easing coordination and scheduling.

  • Design Development

    In this phase, the concept evolves into a defined architectural form that you can easily understand. We determine the location, scale, and language of architectural elements, while coordinating with contractors and consultants to ensure alignment with your needs and the project’s context.

  • Construction Documents

    The final phase produces the technical drawings that describe the project’s specifications for the general contractor. Every detail — from windows and doors to handrails, finishes, and materials — is resolved to ensure harmony and fidelity to the Core Concept. Once this phase is complete, construction begins.

Think of this stage as a camera lens: an initially blurry image comes into focus until every detail is sharp.

3. MATERIALIZE

By this stage, all construction participants understand the project and have clear implementation plans at hand. It is time to put those plans into action.

Construction brings new challenges, and unforeseen issues can arise. This is where we come in. We oversee implementation closely, helping resolve issues on-site and ensuring that the project remains faithful to its concept. You will always be kept up to date on relevant events, so you can feel confident and enjoy watching your plans become reality.

We also rely on advanced tools — from BIM methodology to parametric design — to anticipate challenges, integrate details seamlessly, and maintain alignment between design and execution.

 

ARE WE THE RIGHT CHOICE?

We love what we do, and our work is our passion. That’s why we only accept projects where there’s true alignment — so that both you and us are well served by working together. Our goal is to build symbiotic relationships, not transactions.

Here’s what alignment means in practice:

  • Strategy comes first. Every project begins with an Analysis & Diagnostic.

  • Creativity deserves respect. We don’t do speculative work — we design with intention.

  • Trust is essential. Our best work happens when there is freedom of execution and mutual confidence.

  • Presentation matters. We reserve the right to present our work in its best light.

  • We are open to the world. While based in Mexico, we welcome projects wherever there is shared vision.

This is not about rules for their own sake — it’s about creating the conditions for meaningful, long-lasting architecture.

 

If our approach resonates with you, let’s explore what we can create together